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Product Manager Certification Course
Program Pre-Work
One Week PM Introduction (4:51)
Clarity Tool (7:37)
Capstone Project (3:17)
Day 1 - Goals
PM Role (2:35)
PM Skills and Traits (3:50)
Importance of Frameworks (4:36)
PM Frameworks (2:59)
A Note on Daily Assignments (1:15)
Jobs To Be Done (2:44)
Blue Ocean Strategy (2:09)
Porters Five Forces (2:59)
Day 1 Assignment (4:54)
Day 2 - Users
Design Thinking (2:24)
Customer Journey Map (2:53)
Day 2 Assignment (2:40)
Day 3 - Impact
Value Proposition (3:14)
Lean Customer Development (4:30)
Mom Test (2:47)
Day 3 Assignment Part 1 (1:49)
Segmentation (3:39)
Targeting (3:27)
Positioning (2:12)
Product Life Cycle (3:41)
Incentive (1:48)
Day 3 Assignment Part 2 (2:56)
Day 4 - Define Success
Product Analytics - 1 (5:43)
Product Analytics - 2 (3:00)
Product Analytics - 3 (3:58)
Day 4 Assignment (1:36)
Day 5 - Ideation and Validation
Ideation (8:31)
Business Model Generation - 1 (6:48)
Business Model Generation - 2 (3:54)
Business Model Generation - 3 (1:57)
Business Model Generation - 4 (6:48)
Testing Business Ideas (9:23)
Four Steps to Epiphany (5:05)
Day 5 Assignment (2:42)
Day 6 - Negotiate
Product Roadmap (6:11)
Prioritization Framework (6:55)
Pricing Models and Tactics (8:50)
Stakeholder Management (7:57)
Day 6 Assignment (1:24)
Day 7 - Go
Development Methodologies (6:27)
Technical Product Management (8:53)
Design Sprint (2:29)
Wireframing (6:38)
Prototyping (5:23)
Usability Testing Overview (0:43)
Conducting a Usability Test (6:12)
Usability Test Script Template
Your One-Week Product Manager Certificate
How to Get Your Certificate
Beyond Day 7: Product Manager Interviewing and Recruiting
Standing Out as a Product Manager Candidate (6:12)
How to Find Product Manager Jobs (10:18)
Structuring Your Product Manager Resume (11:50)
Product Design Question Walkthrough (7:11)
Create a New Product Question Walkthrough (3:30)
Improve an Existing Product Question Walkthrough (4:25)
Favorite Product Question Walkthrough (3:43)
Pricing a Product Question Walkthrough (5:12)
Facebook Product Success Metrics Question Walkthrough (9:52)
Real Case Study - Quora Product Strategy (12:14)
Real Case Study: New Product Feature Recommendation (13:45)
Optional Interview Questions Assignment (0:18)
Bonus Content
Video Interview with Brittany Cheng, Product Manager at Yelp (8:34)
Video Interview with Glen Chen, Product Manager at Macys.com (11:48)
Audio Interview with Albert Wei, Director of Product at Scopely (15:45)
Q&A Session Transcript with Jen Ruffner, Product Lead at Kifi, Former Product at Zynga, Linkedin, AOL, Myspace, Tagged
Q&A Session Transcript with Nils Davis, Director of Product at Innotas
Q&A Session Transcript with Justin Watt, Project Manager (Product Management Focus) at Metalab
Q&A Session Transcript with Ken Norton, Product Partner at Google Ventures
Q&A Session Transcript with Brandon Chu, Senior Product Manager at Shopify
Q&A Session Transcript with Punit Soni, Former CPO of Flipkart & Advisor to Google
Q&A Session Transcript with Brandon Chu, Sr. Product Manager at Shopify
Q&A Session Transcript with Fernando Delgado, Former Sr. Director of Product Management at Yahoo
Q&A Session Transcript with Ellen Chisa, VP of Product at Lola
Q&A Session Transcript with David Cancel, CEO of Drift
Q&A Session Transcript with Josh Elman, Partner at Greylock Partners
Q&A Session Transcript with Jess Lee, Partner at Sequoia Capital & Former CEO at Polyvore
Q&A Session Transcript with Zack Onisko, CEO at Dribbble
Q&A Session Transcript with Jackie Bavaro, Head of Product at Asana
Q&A Session Transcript with Hunter Walk, Partner at Homebrew
The Product Manager Handbook
Video Interview with Glen Chen, Product Manager at Macys.com
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