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Day 1: Introduction to Product Management
Course Introduction (3:51)
Overview of Product Management (6:41)
The Product Lifecycle (4:49)
The Product Development Cycle (4:49)
Development Methodologies: Waterfall (3:42)
Development Methodologies: Agile (6:03)
Overview of Scrum and Kanban (11:42)
Working with Cross-Functional Teams (12:24)
Your PM Project (7:02)
Day 1 Assignment (0:25)
Day 1 Additional Reading
Project Ideation Template
Day 2: User Research & User Interviews
User Research & User Interviews Overview (1:19)
Why Do User Research? (5:39)
Intro to User Interviews (2:11)
Recruiting Interview Participants (3:51)
Creating a Screener Questionnaire (2:43)
Creating a User Interview Guide (2:10)
How to Ask the Right Questions (13:49)
Quiz: Sample User Interview Questions (2:31)
User Interview Documentation & Tips (3:31)
Day 2 Assignment (2:20)
Day 2: Additional Reading
User Interview Sample Questions
Day 3: Creating the Product Spec
Product Spec Overview (1:06)
Creating a Comprehensive Spec / Spec Breakdown (7:49)
How to Estimate Feature Development Timelines (4:53)
Day 3 Assignment (0:15)
Day 3 Additional Reading
Spec Template
Day 4: Wireframing, Prototyping, and Usability Testing
Wireframing Overview (0:37)
Wireframing & Prototyping Walkthrough (8:16)
Day 4 Assignment Part 1 (0:37)
Usability Testing Overview (0:43)
Conducting a Usability Test (6:12)
Day 4 Assignment Part 2 (0:27)
Day 4 Additional Reading
Usability Test Script Template
Day 5: The Product Backlog and Product Roadmap
Product Backlog Overview (1:36)
Maintaining Your Product Backlog (5:25)
Finding Ideas for Your Product Backlog (5:12)
Day 5 Assignment Part 1 (0:15)
Product Roadmap Overview (0:56)
Product Roadmap Walkthrough (2:02)
Day 5 Assignment Part 2 (0:42)
Day 5 Additional Reading
Product Backlog Template
Day 6: Marketing & Technology for Product Managers
Marketing for PMs Overview (1:11)
Inbound Marketing Breakdown (8:11)
Outbound Marketing Breakdown (6:13)
Day 6 Assignment (2:40)
Front End vs. Back End and the Technology Stack (5:46)
Choosing a Programming Language (3:43)
Overview of an API (4:38)
Identifying Characteristics of a Good Developer (4:24)
Day 7: Product Manager Interviewing and Recruiting
Standing Out as a Product Manager Candidate (6:12)
How to Find Product Manager Jobs (10:18)
Structuring Your Product Manager Resume (11:50)
Product Design Question Walkthrough (7:11)
Create a New Product Question Walkthrough (3:30)
Improve an Existing Product Question Walkthrough (4:25)
Favorite Product Question Walkthrough (3:43)
Pricing a Product Question Walkthrough (5:12)
Facebook Product Success Metrics Question Walkthrough (9:52)
Real Case Study - Quora Product Strategy (12:14)
Real Case Study: New Product Feature Recommendation (13:45)
Day 7 Assignment (0:18)
Bonus Content
Video Interview with Brittany Cheng, Product Manager at Yelp (8:34)
Video Interview with Glen Chen, Product Manager at Macys.com (11:48)
Audio Interview with Albert Wei, Director of Product at Scopely (15:45)
Q&A Session Transcript with Jen Ruffner, Product Lead at Kifi, Former Product at Zynga, Linkedin, AOL, Myspace, Tagged
Q&A Session Transcript with Nils Davis, Director of Product at Innotas
Q&A Session Transcript with Justin Watt, Project Manager (Product Management Focus) at Metalab
Q&A Session Transcript with Ken Norton, Product Partner at Google Ventures
Q&A Session Transcript with Brandon Chu, Senior Product Manager at Shopify
Q&A Session Transcript with Punit Soni, Former CPO of Flipkart & Advisor to Google
Q&A Session Transcript with Brandon Chu, Sr. Product Manager at Shopify
Q&A Session Transcript with Fernando Delgado, Former Sr. Director of Product Management at Yahoo
Q&A Session Transcript with Ellen Chisa, VP of Product at Lola
Q&A Session Transcript with David Cancel, CEO of Drift
Q&A Session Transcript with Josh Elman, Partner at Greylock Partners
Q&A Session Transcript with Jess Lee, Partner at Sequoia Capital & Former CEO at Polyvore
Q&A Session Transcript with Zack Onisko, CEO at Dribbble
Q&A Session Transcript with Jackie Bavaro, Head of Product at Asana
Q&A Session Transcript with Hunter Walk, Partner at Homebrew
The Product Manager Handbook
Video Interview with Glen Chen, Product Manager at Macys.com
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