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ProductHQ Product Management Bootcamp
Program Pre-Work
Product Era Introduction (5:35)
Clarity Tool (7:37)
Bootcamp Values (3:22)
Capstone Project (2:50)
Introduce Yourself
PM Role Pre-Reading
PM Role (2:35)
PM Skills and Traits (3:50)
Identify Your Product Manager Traits
Your Bootcamp Resources (4:35)
Week 1 - Goals
Importance of Frameworks (4:36)
PM Frameworks (2:59)
A Note on Assignments (1:15)
Jobs To Be Done (2:44)
Blue Ocean Strategy (2:09)
Porters Five Forces (2:59)
Week 1 Assignment (4:54)
Week 1 Live
Making Your Assignments Accessible (0:52)
Week 2 - Understand Your Users
Customer Empathy Map
Value Proposition (3:14)
User Interviews (2:47)
Lean Customer Development (4:30)
Week 2 Assignment
Week 3: Understand User Journey
Design Thinking (2:24)
Customer Journey Map (2:53)
Week 3 Assignment
Week 4 - Identifying Customer Segments, Targeting, Positioning Week 4 - Identifying Customer Segments, Targeting, Positioning
Segmentation (3:39)
Targeting (3:27)
Positioning (2:12)
Product Life Cycle (3:41)
Your Product Story (6:41)
Week 4 Assignment (2:56)
Week 5 - Product Ideation and Validation
Ideation (8:31)
Business Model Generation - 1 (5:44)
Business Model Generation - 2 (3:20)
Business Model Generation - 3 (1:35)
Business Model Generation - 4 (5:18)
Testing Business Ideas (9:23)
Four Steps to Epiphany (4:04)
Week 5 Assignment (3:28)
Week 6 - Product Design, Wireframing, Prototyping
Design Principles (9:53)
Design Sprint (2:29)
Wireframing (6:38)
Prototyping (5:23)
Low-Fidelity Wireframing and Prototyping
Usability Testing Overview (0:43)
Conducting a Usability Test (6:12)
Conduct Usability Test
Week 7 - Technical Product Management
Product Requirements 1 (3:43)
Product Requirements 2 (3:29)
Product Requirements 3 (3:57)
Product Requirements 4 (3:14)
Product Requirements 5 (5:15)
Product Requirements 6 (5:10)
Product Requirements 7 (2:30)
Product Requirements 8 (12:17)
Product Requirements 9 (3:31)
Product Requirements 10 (1:23)
Product Requirements 11 (2:47)
Product Requirements 12 (5:04)
Product Requirements 13 (1:35)
Product Requirements 14 (1:43)
Product Requirements Document Template (11:02)
Week 7 Assignment - 1
Microservice Design (14:24)
Week 7 Assignment - 2
Architecture Design (11:33)
Week 7 Assignment - 3
Scaling Architecture (13:37)
Week 7 Assignment - 4
System Design - System Design Intro (3:00)
System Design - Scalability (7:28)
System Design - Load Balancer (4:48)
System Design - Throughput and Latency (1:26)
System Design - Capacity Planning (2:05)
System Design - Fault Tolerance & High-Availability Systems (3:31)
System Design - API (2:41)
System Design - Databases (2:26)
System Design - Microservices (3:31)
System Design - Caching (2:44)
System Design - Caching Techniques (3:38)
Week 8 - Product Growth & Analytics
Product Growth Analytics - 1 (5:43)
Product Growth Analytics - 2 (3:00)
Product Growth Analytics - 3 (3:58)
Define Success Metrics (1:36)
Week 9 - Product Pricing, Roadmap, & Stakeholder Management
Product Roadmap (6:11)
Prioritization Framework (6:55)
Pricing Models and Tactics (8:50)
Stakeholder Management (7:57)
Week 9 Assignment
Week 10 - Agile Methodologies
Scrum Foundations - Definition (2:54)
Scrum Foundations - Pillars (6:31)
Scrum Foundations - Values (1:16)
Scrum Foundations - Team (6:03)
Scrum Foundations - Team Dynamics (2:39)
Scrum Foundation - Events (7:08)
Scrum Foundation - Artifacts (5:00)
Scrum Foundation - Deck
Scrum Foundation - Quiz
User Stories I (2:35)
User Stories II (2:31)
User Stories III (0:58)
User Stories - Non-Functional Requirements (1:45)
User Stories - Epics (1:29)
User Stories - Spikes (0:58)
User Stories - Epics, Stories, Spikes, And Tasks (5:26)
User Stories - Acceptance Criteria (2:21)
User Stories - Product Backlog Ordering (4:24)
User Stories - Definition of Done (1:46)
Release Management - What is Velocity (1:27)
Release Management - Relative Estimation (2:07)
Release Management - Story Sizing (4:04)
Release Management - Base Story (2:27)
Release Management - Velocity Measurement (1:42)
Release Management - Release Strategy (1:32)
Release Management - Forecasting 101 (2:36)
Release Management - Budgeting 101 (0:27)
Risk and Stakeholders - Managing Risk (3:23)
Risk and Stakeholders - Stakeholder Management (1:44)
Kanban Foundations - History and Overview of Kanban (3:16)
Kanban Foundations - How to Succeed with Kanban (2:08)
Kanban Foundations - Implementing Kanban (4:42)
Kanban Foundations - Limiting Work in Progress (1:12)
Kanban Foundations - Work Item Card (1:22)
Kanban Foundations - Release Management in Kanban (1:57)
Kanban Foundations - Events in Kanban (4:02)
Kanban Foundations - Metrics in Kanban (4:51)
Develop Your Sprint Plan (2:50)
Week 11: Product Manager Interviewing and Recruiting
Standing Out as a Product Manager Candidate (6:12)
How to Find Product Manager Jobs (10:18)
Structuring Your Product Manager Resume (11:50)
Product Design Question Walkthrough (7:11)
Create a New Product Question Walkthrough (3:30)
Improve an Existing Product Question Walkthrough (4:25)
Favorite Product Question Walkthrough (3:43)
Pricing a Product Question Walkthrough (5:12)
Facebook Product Success Metrics Question Walkthrough (9:52)
Real Case Study - Quora Product Strategy (12:14)
Real Case Study: New Product Feature Recommendation (13:45)
Optional Interview Questions Assignment (0:18)
Mock Interviews and Capstone Presentation
Mock Interviews
Capstone Presentation and Feedback
Bonus Content
Video Interview with Brittany Cheng, Product Manager at Yelp (8:34)
Video Interview with Glen Chen, Product Manager at Macys.com (11:48)
Audio Interview with Albert Wei, Director of Product at Scopely (15:45)
Q&A Session Transcript with Jen Ruffner, Product Lead at Kifi, Former Product at Zynga, Linkedin, AOL, Myspace, Tagged
Q&A Session Transcript with Nils Davis, Director of Product at Innotas
Q&A Session Transcript with Justin Watt, Project Manager (Product Management Focus) at Metalab
Q&A Session Transcript with Ken Norton, Product Partner at Google Ventures
Q&A Session Transcript with Brandon Chu, Senior Product Manager at Shopify
Q&A Session Transcript with Punit Soni, Former CPO of Flipkart & Advisor to Google
Q&A Session Transcript with Brandon Chu, Sr. Product Manager at Shopify
Q&A Session Transcript with Fernando Delgado, Former Sr. Director of Product Management at Yahoo
Q&A Session Transcript with Ellen Chisa, VP of Product at Lola
Q&A Session Transcript with David Cancel, CEO of Drift
Q&A Session Transcript with Josh Elman, Partner at Greylock Partners
Q&A Session Transcript with Jess Lee, Partner at Sequoia Capital & Former CEO at Polyvore
Q&A Session Transcript with Zack Onisko, CEO at Dribbble
Q&A Session Transcript with Jackie Bavaro, Head of Product at Asana
Q&A Session Transcript with Hunter Walk, Partner at Homebrew
The Product Manager Handbook
Video Interview with Brittany Cheng, Product Manager at Yelp
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