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Product Led Growth
First Section
What is Product Led Growth (4:51)
Why is Product-Led Growth Important (7:56)
Determine Your Price - Pricing Economic Value Analysis (9:53)
Why Great Companies are Built to be Product-Led (3:23)
How to Position Your SaaS Company (12:13)
Quiz 1
Your Product Led Growth Tool - Free Trial, Freemium, or Demo (15:07)
Exercise
Market Strategy (11:15)
Exercise
Red or Blue Ocean Business (11:25)
Top-Down or Bottom-Up (12:55)
Time-to-Value: How Fast Can You Showcase Value (7:32)
Quiz 1.2
Section Two
Picking Your Product Led Growth Model (5:45)
Exercise
Communicate Product Value (9:03)
Understand Your Value (11:21)
Determine Your Price - Market and Customer Research (6:14)
Exercise
Delivering on Your Promise - Value Gaps (9:23)
No #1 Product Led Growth Mistake (3:45)
Exercise
Quiz 2
Section Three
What’s Not User Onboarding (7:37)
What is User Onboarding (5:12)
Importance of User Onboarding (5:14)
User Onboarding Challenges (4:05)
Signs of Bad User Onboarding (6:00)
Exercise
Skyrocketing the Growth Engine - Analyze, Ask, Act (7:33)
Quiz 3
User Onboarding (6:29)
Section Four
User Onboarding - Welcome Messages and Product Tours (6:27)
Exercise
User Onboarding Nudges - Progress Bars & Checklists (4:53)
Exercise
User Onboarding Nudges - Onboarding Tooltips and Empty States (5:11)
Exercise
User Onboarding: Usage Email Tips (7:14)
Exercise
Sales-Touch: Case-Study Emails (5:54)
Exercise
User Onboarding Nudges: Better-Life Expiry-Warning Email (7:48)
User Onboarding Nudges: Customer-Welcome Post-Trial Emails (5:37)
Exercise
User Onboarding Emails Overview (5:26)
Quiz 4
Section Five
The Aha Moment - Establishing the Team (8:16)
The Aha Moment - Understand Users Desired Outcomes (9:44)
The Aha Moment - Refining Success Milestones (12:38)
Exercise
The Aha Moment - Evaluate Your Onboarding Path (8:16)
Exercise
The Aha Moment - Apply the Changes and Repeat (5:29)
Sales-Assisted User Onboarding (4:42)
PQLs and SQLs in Product-Led Sales (8:43)
Quiz 5
Section Six
What is SEO? (11:27)
Exercise
What is Product-Led SEO? (10:33)
Running a Successful SEO Audit (8:00)
Exercise
SEO and SEM (6:56)
Strategic SEO: Blue and Red Ocean Companies (8:17)
Using Backlinks to Your Advantage (9:31)
Quiz 6
Section Seven
Increase Average Revenue Per User (4:44)
Churn (5:10)
Calculating Product Engagement (7:08)
Product Engagement and Churn Slaying (4:37)
Jobs-to-be-Done Interviews (5:15)
Quiz 7
Section Eight
What is a Network Effect (4:59)
Cold Start Theory Framework (6:49)
New Lecture
Stage 1 - The Cold Start Problem (9:10)
Exercise
The Tipping Point (11:47)
Stage 3 - Escape Velocity (10:08)
Stage 4 - The Ceiling (13:02)
The Moat (7:55)
Quiz 9
What's Next?
How to Get Your Certification (1:07)
What's Next: ProductHQ Accelerator
How to Join No-Cost ProductHQ Accelerator
The Aha Moment - Apply the Changes and Repeat
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